Loading AI tools
Barista, YouTuber, businessman, and author From Wikipedia, the free encyclopedia
James Alexander Hoffmann (born 1979/1980) [2] is an English barista, YouTuber, entrepreneur, coffee consultant, and author. Hoffmann first came to prominence after winning the World Barista Championship in 2007 and has since been credited as a pioneer of Britain's third-wave coffee movement. Hoffmann has published three books, including The World Atlas of Coffee, amassed a significant following on YouTube, started several businesses, including the specialty coffee roaster Square Mile Coffee Roasters, and consulted for several coffee ventures.
James Hoffmann | ||||||||||
---|---|---|---|---|---|---|---|---|---|---|
Born | James Alexander Hoffmann 1979 or 1980 (age 44–45) Stafford, England | |||||||||
Nationality | British | |||||||||
Education | Uppingham School | |||||||||
Alma mater | Durham University | |||||||||
Occupations |
| |||||||||
Movement | Third wave coffee | |||||||||
Awards | World Barista Champion, 2007 | |||||||||
YouTube information | ||||||||||
Channel |
| |||||||||
Subscribers | 2.18 million [1] | |||||||||
Total views | 307 million [1] | |||||||||
| ||||||||||
Last updated: 11 October 2024 | ||||||||||
Website | www |
Born in Stafford, Staffordshire, Hoffmann grew up in the Lake District in North West England. [3] [4] He is a graduate of Durham University. [5]
In 2003, Hoffmann released an EP under the stage name "King Seven" which featured "bell chimes, panned-and-swirling acoustic guitars and careful, sometimes glitchy, percussion choices." [6] He also worked as a croupier in a Leeds casino and in the wine industry before entering the coffee industry. [3] [4]
One of Hoffmann's first jobs after joining the coffee industry in the early 2000s was working as an espresso machine salesman for Gaggia in the high-end department store Selfridges. While working there, a chance encounter with a television producer led to him featuring on Trick or Treat, hosted by Derren Brown. [7] [8] In 2004, Hoffmann started his popular blog "Jimseven". [9] Hoffmann later moved to another espresso machine manufacturer, La Spaziale, as the national training manager for the UK. [10]
Hoffmann first started competing in the UK Barista Championship in 2005, winning the competition in 2006 and qualifying to compete in the World Barista Championship (WBC). He placed fifth at the WBC in 2006. He became the UK Barista Champion again in 2007 before becoming the World Barista Champion in Tokyo in 2007. [9] [5] [11] [12] His winning signature drink involved a "flavour marriage" of tobacco and almonds. [2] Since becoming the World Barista Champion, Hoffmann has come to be regarded as a pioneer in the third-wave coffee movement in the UK, with The Globe and Mail describing him as "the godfather of London's coffee revolution". [13] [14] [4] [15]
After leaving his job at La Spaziale in May 2007, Hoffmann co-founded Square Mile Coffee Roasters with his business partner Anette Moldvaer in 2008, a London-based specialty coffee company and roaster. [10] [16] [17] [18] It was one of the first wholesale specialty coffee companies in London, and later became the largest. [9] The 2008 World Barista champion, Stephen Morrissey, was sponsored by Square Mile, and in 2009 the winning beans also came from Square Mile. [19] [20] The company was based in Cambridge Heath in 2009 and Hackney by June 2014, before moving to their current location in Walthamstow in late 2018. [21] [22] [23] [24] [25]
With his business partner Tim Williams, Hoffmann temporarily opened a coffee bar called "Penny University" in 2010 through Square Mile. The café was open in Shoreditch from May 22 to July 30 and featured no espresso drinks, opting to serve Hario V60 pour overs, flannel drip, and siphon coffee. [20] [26] Square Mile took over Prufrock Coffee, a café in London, in 2017. [27]
Square Mile hosted the 2010 World AeroPress Championships, which took place alongside the 2010 World Barista Championship in London, and the 2015 English Aeropress Championships. [28] [29] Hoffmann competed in the 2010 Aeropress Championship. [30]
Square Mile hosted a pop-up coffee shop during the 2016 London Coffee Festival. The pop-up included two stands, one of which taught attendees how to make good espresso and filter coffee at home, and the other offered a tasting experience of food and drink that highlighted coffee as an ingredient. [31]
In 2022, Square Mile collaborated with Cometeer to produce flash frozen pucks of concentrated coffee, which are then diluted in hot water as an alternative to instant coffee. [32] [33] This was the first time Square Mile's coffee was available in the US. [34] This was followed in September 2022, when Square Mile and American specialty coffee company Fellow announced the roaster would partner with them for the September 13 "Fellow Drop", a weekly, text-based coffee ordering service. [32] [35] Fellow had collaborated with US Barista Champion and fellow YouTuber Morgan Eckroth the month prior. [35] [36]
As of September 2022, Square Mile had 37 employees. [35]
On 23 October 2014, Hoffmann published The World Atlas of Coffee through Octopus Book Publishing Group. [37] [27] The book explores coffee history, varieties, growing methods, roasting, and preparation with a focus on origin, cataloguing the coffees grown in 29 countries. [37] The book was a commercial success, selling 320,000 copies, including a second edition in 2018 and translation editions in eight languages. [38] [39] [9] The book was also critically well-received, with The Guardian describing the book as "high geekery made palatable by the evident love pulsing through every sentence." [40]
In 2017, Hoffmann self-published his second book, Best of Jimseven, funded through an Indiegogo campaign. The book was a compilation of Hoffmann's popular blog "Jimseven". [41]
In 2022, Hoffmann published his third book, How to Make the Best Coffee at Home through Mitchell Beazley, a part of Octopus Book Publishing Group. [38] [42] In January 2023, the book was honored at the 14th Annual Sprudgie Awards, winning in the category of "Best Coffee Magazine/Book". [43]
Since 2016, Hoffmann has gained popularity on YouTube's online video-sharing platform, with his channel garnering over 1 million subscribers. [9] [44] His channel primarily discusses the specialty coffee industry, reviews and compares coffee equipment, and evaluates different brewing methods. [9] His videos are noted as being practical, easy to understand, and funny, as well as consistently thorough. [27] [9] Hoffmann's distinct personal fashion is also often noted as being part of the channel's appeal, with The Guardian describing the videos' style as "gentle chaos – with a widow's peak of expertly swooped silver hair, tortoiseshell spectacles, a penchant for woolly jumpers, and a soft voice. But he's not afraid to strain doughnuts into coffee or brew grounds in a bripe – a coffee pipe." [2] [9]
Hoffmann uses the crowd-funding subscription service site Patreon to support his channel, making £16,000 ( US$21,917.81) a month from more than 8,000 patrons in July 2021 and US$24,000 as of January 2022. [9] [2] He uses some of these funds to purchase products to review, a practice intended to allow him to remain impartial. He shoots his videos primarily in his studio, which includes a kitchen and an office. [2]
In November 2022, the channel was nominated at that year's Streamy Awards in the category of Cinematography. [45] In January 2023, Hoffmann was honored at the 14th Annual Sprudgie Awards, winning runner-up in the category of "Best Coffee Video/Film". [43]
In 2014, Hoffmann co-founded Longberry Publishing with Ben Szobody and Jacob Forrest. The company published a magazine they stated would be an "occasional journal of coffee" available in print and e-book. The company was closed in 2018 after publishing two editions. [46] [47] [48]
In 2015, Hoffmann collaborated with ChefSteps and Ben Kaminsky to make a twelve-part series on coffee and coffee preparation. The producers of the series were nominated for a James Beard Award for their how-to videos, including the series with Hoffmann. [49]
Hoffmann founded Tens Hundreds Thousands, which sells limited edition coffee-related products. [27]
Hoffmann has worked with Italian commercial espresso machine and grinder maker Victoria Arduino, owned by Nuova Simonelli, since 2013. The collaboration has resulted in the Mythos One coffee grinder in 2013, the Black Eagle VA388 espresso machine in 2015, and the Eagle One espresso machine in 2020. The Black Eagle focused on simplicity of design, while the Mythos One and Eagle One focused on environmental friendliness and reducing waste for coffee businesses. [50]
Hoffmann consulted for Myracle Kitchen, a subsidiary of Nurture Brands LLC, to develop a plant-based dairy alternative called "Barista Mylk". The product was released in June 2021, with the stated goal of being comparable to cow's milk in terms of taste, experience, and texture, as well as being suitable for use in latte art. [51] [52] The formulation includes oats, fava beans, and coconut cream. [53]
Seamless Wikipedia browsing. On steroids.
Every time you click a link to Wikipedia, Wiktionary or Wikiquote in your browser's search results, it will show the modern Wikiwand interface.
Wikiwand extension is a five stars, simple, with minimum permission required to keep your browsing private, safe and transparent.
玻璃钢生产厂家湖北广场标识玻璃钢仿铜雕塑玻璃钢铜雕塑安装视频商场美陈玻璃钢卡通雕塑价格苏州玻璃钢雕塑摆件销售企业遵义玻璃钢雕塑设计公司桂林玻璃钢卡通雕塑玻璃钢人物雕塑的发展常州玻璃钢雕塑人物玻璃钢雕塑农耕正规玻璃钢雕塑制作厂家上海主题商场美陈销售长春玻璃钢抽象雕塑公司玻璃钢艺术雕塑单价陆丰玻璃钢南瓜屋雕塑青海玻璃钢植物雕塑多少钱蚌埠抽象玻璃钢雕塑制作吉林玻璃钢卡通雕塑蔬菜尺寸树脂玻璃钢雕塑容易清洗吗北京特色商场美陈哪里买花溪区玻璃钢雕塑广宁玻璃钢卡通雕塑厂家长沙景区玻璃钢雕塑甘南仿真人物玻璃钢雕塑哪家好玻璃钢花盆市场报价新郑人物校园玻璃钢景观雕塑武汉玻璃钢树脂雕塑价格清远玻璃钢抽象雕塑批发河南季节性商场美陈采购上海玻璃钢广场雕塑聊城商场美陈香港通过《维护国家安全条例》两大学生合买彩票中奖一人不认账让美丽中国“从细节出发”19岁小伙救下5人后溺亡 多方发声单亲妈妈陷入热恋 14岁儿子报警汪小菲曝离婚始末遭遇山火的松茸之乡雅江山火三名扑火人员牺牲系谣言何赛飞追着代拍打萧美琴窜访捷克 外交部回应卫健委通报少年有偿捐血浆16次猝死手机成瘾是影响睡眠质量重要因素高校汽车撞人致3死16伤 司机系学生315晚会后胖东来又人满为患了小米汽车超级工厂正式揭幕中国拥有亿元资产的家庭达13.3万户周杰伦一审败诉网易男孩8年未见母亲被告知被遗忘许家印被限制高消费饲养员用铁锨驱打大熊猫被辞退男子被猫抓伤后确诊“猫抓病”特朗普无法缴纳4.54亿美元罚金倪萍分享减重40斤方法联合利华开始重组张家界的山上“长”满了韩国人?张立群任西安交通大学校长杨倩无缘巴黎奥运“重生之我在北大当嫡校长”黑马情侣提车了专访95后高颜值猪保姆考生莫言也上北大硕士复试名单了网友洛杉矶偶遇贾玲专家建议不必谈骨泥色变沉迷短剧的人就像掉进了杀猪盘奥巴马现身唐宁街 黑色着装引猜测七年后宇文玥被薅头发捞上岸事业单位女子向同事水杯投不明物质凯特王妃现身!外出购物视频曝光河南驻马店通报西平中学跳楼事件王树国卸任西安交大校长 师生送别恒大被罚41.75亿到底怎么缴男子被流浪猫绊倒 投喂者赔24万房客欠租失踪 房东直发愁西双版纳热带植物园回应蜉蝣大爆发钱人豪晒法院裁定实锤抄袭外国人感慨凌晨的中国很安全胖东来员工每周单休无小长假白宫:哈马斯三号人物被杀测试车高速逃费 小米:已补缴老人退休金被冒领16年 金额超20万