EXO’s Baekhyun To Attend Privé Alliance Launch Party In Los Angeles

Co-creative director Byun Baekhyun is coming to see you in Los Angeles!

Privé Alliance announced on February 9 that its co-creative director Byun Baekhyun will grace the launch of its latest collection in Los Angeles this month.

The unisex streetwear label and private company will drop a new collection on February 26 at the 6021 Hollywood Boulevard in Los Angeles, California. The EXO member, who was appointed the brand’s co-creative director in May last year, will make a special appearance in the event.

(Photo from Privé Alliance)

The event is expected to draw major LA fashion and entertainment personalities. It will also be opened to the public through ticket sale.

A ticket to the event amounts to US$85 — inclusive of a general admission entrance and a Privé Alliance garment and gift bar. However, only people age 13 years old and above are allowed entry to the venue. Attendees age 13 to 17 must be accompanied by a parent or guardian to gain entry.

(Photo from Privé Alliance)

Privé by BBH

Privé Alliance appointed Baekhyun as its co-creative director in May 2018. As a co-creative director, the EXO member will responsible in curating the brand’s commodity which include T-shirts, hoodies, among others.

“Baekhyun is an influential figure in music globally. And we think it’s finally time to showcase his coveted creative hands in the areas of fashion and retail. We continue to innovate by allowing him to push the boundaries even further across the creative aspects of the brand,” said Privé Alliance in a statement.

(Photo from Privé Alliance)

Subsequently, the singer launched its collection called Privé by BBH with the first release revolving around the concept of “fearless”. His second release continued to circle around “fearless” but expanded to include the idea of repetition and endlessness.

Baekhyun also led the Fall/Winter Campaign of the unisex streetwear label and private company. He teamed up with fashion editor and brand director Danyl Geneciran in the art direction of the campaign.

(Photo from Privé Alliance)

(Photo from Privé Alliance)