Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws
Geoff Tuff, Steven Goldbach
Explore a new and effective method for seizing opportunity in the face of uncertainty
In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.
Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.
In this book you'll discover:
An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of "if" to being a matter of "when" Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire How true "provocateurs" shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds--which is to say, almost everywhere --Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.
In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.
Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.
In this book you'll discover:
An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of "if" to being a matter of "when" Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire How true "provocateurs" shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds--which is to say, almost everywhere --Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.
- Genres Leadership
272 pages, ebook
Published September 16, 2021
About the author
Geoff Tuff
8 books3 followersGeoff has almost 30 years of experience consulting to some of the world's top companies on the subjects of strategy, growth, innovation, and adapting business models to deal with change. Currently, he is a Principal at Deloitte and holds various leadership positions across its Sustainability, Innovation and Strategy practices. Prior to this, he led the innovation firm Doblin and was a senior partner at Monitor Group, serving as a member of its global Board of Directors. He is currently based in Deloitte's Boston office.
Geoff's work centers around helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Geoff has worked in virtually every industry and he uses that breadth of experience to bring novel, cross-sector insights about how things might operate to clients stuck in industry conventional wisdom. Geoff has a particular strength in using facilitation and personal intervention to help clients make hard choices and take action.
For his entire career, Geoff has focused exclusively on helping companies grow. He has been instrumental in developing many of Monitor's - and now Deloitte's - core methodologies related to driving profitable topline growth for clients. His expertise spans the domains of design-driven innovation, new business model development, product launch and growth strategy, and business transformation.
Geoff is valued for his integrative approach to solving problems. He combines deep analytic and strategic expertise with a natural orientation towards approaches embodied in design thinking. His belief that human behavior is still - even in the digital age - the fundamental driver of economic value for companies allows him to bring a unique perspective to his clients struggling to shift their business models. He is a widely sought-after speaker and writer on the topic of growth through innovation. His writing has appeared in journals such as Marketing Management and Harvard Business Review and as a regular contribution to HuffPost. He is also co-author of the National Bestseller "Detonate: Why - and How - Corporations need to Blow up Best Practices (and Bring a Beginner's Mind) to Survive," released in May, 2018. In 2019, Thinkers50 named Geoff as finalist for the Distinguished Achievement Award in Strategy.
Geoff grew up in Canada and the UK, and came to the United States for university. He received his B.A., with honors, in English literature and creative writing, from Dartmouth College. He also holds a MBA from Harvard Business School, where he was an honors student. He currently lives in Wellesley, Massachusetts with his wife, Martha, and four sons.
Geoff's work centers around helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Geoff has worked in virtually every industry and he uses that breadth of experience to bring novel, cross-sector insights about how things might operate to clients stuck in industry conventional wisdom. Geoff has a particular strength in using facilitation and personal intervention to help clients make hard choices and take action.
For his entire career, Geoff has focused exclusively on helping companies grow. He has been instrumental in developing many of Monitor's - and now Deloitte's - core methodologies related to driving profitable topline growth for clients. His expertise spans the domains of design-driven innovation, new business model development, product launch and growth strategy, and business transformation.
Geoff is valued for his integrative approach to solving problems. He combines deep analytic and strategic expertise with a natural orientation towards approaches embodied in design thinking. His belief that human behavior is still - even in the digital age - the fundamental driver of economic value for companies allows him to bring a unique perspective to his clients struggling to shift their business models. He is a widely sought-after speaker and writer on the topic of growth through innovation. His writing has appeared in journals such as Marketing Management and Harvard Business Review and as a regular contribution to HuffPost. He is also co-author of the National Bestseller "Detonate: Why - and How - Corporations need to Blow up Best Practices (and Bring a Beginner's Mind) to Survive," released in May, 2018. In 2019, Thinkers50 named Geoff as finalist for the Distinguished Achievement Award in Strategy.
Geoff grew up in Canada and the UK, and came to the United States for university. He received his B.A., with honors, in English literature and creative writing, from Dartmouth College. He also holds a MBA from Harvard Business School, where he was an honors student. He currently lives in Wellesley, Massachusetts with his wife, Martha, and four sons.
Ratings & Reviews
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Displaying 1 - 5 of 5 reviews
Aaron Mikulsky
December 17, 2021
I enjoyed this read from my friends at Deloitte. Here is one teaser to possibly tempt you into reading this: There are five general models of provocation:
Envision: The foundational provocation that allows you to see the future(s) that could emerge over time. Create a focal question that allows for consideration of a diversity of desired outcomes. Develop scenarios and place initial bets. Identify leading indicators to track over time, enabling course correction as necessary.
Position: Situate your organization to take advantage of the emerging future(s). In the uncertain “if” phase try to provoke a phase change to “when.” Situate; Frame; Test. [Warby Parker example.]
Drive: Directly create an impact that is advantageous to you. [example: Ma Huateng (aka Pony Ma) has changed the face of communication with his platform company Tencent and the app WeChat. In 2010, he positioned himself and his company to take massive advantage of the rise of the smartphone as the primary mechanism for accessing the internet.]
Adapt: Shift your business model to best fit the inevitable outcomes, moving as quickly as possible to create advantage.
Activate: Trigger a network or knock-on effect––often through an ecosystem––that stands the highest chance of leading to your desired outcome. There are several factors that need to be considered when evaluating whether to do something solely in house or with one or multiple outside parties as you try to provoke the future you desire:
How much better (or cheaper) could we deliver against the business objective by working with outside parties?
How quickly can we build the capability with others versus doing it ourselves?
If we build the capability with others, can our competition access similar (or even the same) partners to build the same capability?
The book concludes - Action, in some ways, is nearly always superior to inaction because action provides more immediate, more valuable feedback.
Envision: The foundational provocation that allows you to see the future(s) that could emerge over time. Create a focal question that allows for consideration of a diversity of desired outcomes. Develop scenarios and place initial bets. Identify leading indicators to track over time, enabling course correction as necessary.
Position: Situate your organization to take advantage of the emerging future(s). In the uncertain “if” phase try to provoke a phase change to “when.” Situate; Frame; Test. [Warby Parker example.]
Drive: Directly create an impact that is advantageous to you. [example: Ma Huateng (aka Pony Ma) has changed the face of communication with his platform company Tencent and the app WeChat. In 2010, he positioned himself and his company to take massive advantage of the rise of the smartphone as the primary mechanism for accessing the internet.]
Adapt: Shift your business model to best fit the inevitable outcomes, moving as quickly as possible to create advantage.
Activate: Trigger a network or knock-on effect––often through an ecosystem––that stands the highest chance of leading to your desired outcome. There are several factors that need to be considered when evaluating whether to do something solely in house or with one or multiple outside parties as you try to provoke the future you desire:
How much better (or cheaper) could we deliver against the business objective by working with outside parties?
How quickly can we build the capability with others versus doing it ourselves?
If we build the capability with others, can our competition access similar (or even the same) partners to build the same capability?
The book concludes - Action, in some ways, is nearly always superior to inaction because action provides more immediate, more valuable feedback.
February 21, 2022
Great book loved this book from my colleagues Steve Goldbach and Geoff Tuff. It’s a great read and follow up to their book Detonate. In strategy and decision making and how to take action in the face of so much ambiguity
Matthew McMillion
February 6, 2024
It’s happening every week now, if not more often. There’s no stopping it. And the old across-the-board rules simply don’t cut it anymore.
Change.
Over 89% of the companies that were proud Fortune 500 members in 1955 have now disappeared from the list.
The vast majority have either gone bankrupt, merged, or been acquired by other companies.
This startling fact underscores a critical truth in today’s business world: the only constant is change, and the pace is clearly accelerating.
Today’s business leaders find themselves standing at the edge of change, peering into an abyss of the unknown.
This is the reality into which Geoff Tuff and Steven Goldbach invite their readers in their bestselling book Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws.
Between these two covers, they paint a vivid picture of today’s business landscape as an ever-evolving, more-often-than-not chaotic realm, where traditional strategies are fast becoming obsolete.
Tuff, a principal at Deloitte, has a background in sustainability, innovation, and strategy, with a focus on helping clients grow and succeed in nontraditional ways.
Goldbach, also a principal at Deloitte and the firm’s chief strategy officer, specializes in transforming organizations and their industries in the face of risk.
Without doubt, the most successful leaders are those who can pivot from asking “if” to deciding “when.” This subtle yet profound shift can decide the difference between thriving and merely surviving.
Recognizing the very moments when possibilities turn into probabilities marks the essence of strategic foresight in leadership.
With decades of experience at Deloitte, guiding businesses through some of the toughest transformational challenges, Tuff and Goldbach offer far more than a few hundred pages of insights.
They’re urging leaders to actually look forward to and embrace ambiguity, as a way to provoke change rather than merely react to it.
And they accomplish this by sharing with us a blueprint for crossing even the darkest forests of market ups and downs, with agility and foresight.
In an era where certainty is a luxury, the art of leadership lies in turning uncertainty into a strategic advantage.
A Quick Overview
The approach that Tuff and Goldbach bring to life in the book is anchored in the critical shift from “if” to “when.” This one deceptively-simple shift encourages leaders to anticipate and shape future trends, and to stop reacting to them.
The authors also introduce five groundbreaking models of provocation: Envision, Position, Drive, Adapt, and Activate.
Each one of these models is a stepping stone towards reinventing your organization’s strategies, giving you the power to not just roll with the punches as they arrive, but to start moving out of the corner and taking the lead.
These models synergistically make up a framework for leaders of all kinds to rethink their approaches to market shifts, innovation, and strategic planning.
A Closer Look at the Five Models
The five models of provocation you’ll discover in Provoke are demystified via fascinating, real-world examples, showing how they can be applied in varied business contexts.
The Envision model emphasizes the importance of forecasting and preparing to take on multiple future scenarios.
Scenario: Let’s say that a tech company predicts a surge in remote work. Using the Envision model, they quickly develop a range of future scenarios, from moderate to extensive remote work trends, preparing likely roadmaps for each.
Position encourages businesses to align themselves in the best possible ways, in anticipation of each of these futures.
Scenario: During a series of JTBD interviews, a retail chain anticipates a shift towards eco-friendly products. The Position model gets them aligning their product lines and marketing content to appeal to environmentally conscious consumers.
Drive focuses on taking direct action to influence and bring about the most positive outcomes.
Scenario: While conducting market research, a pharmaceutical company identifies an underserved gap in affordable healthcare. They drive change by investing in low-cost drug development, influencing the healthcare landscape, much to the benefit of the company as well as its thousands of clients.
Adapt underscores the need to stay flexible and responsive throughout whatever conditions and situations arise.
Scenario: An automotive manufacturer faces unexpected supply chain disruptions just weeks away. Using Adapt, they quickly shift to alternative suppliers and materials, maintaining a steady production and delivery flow.
Lastly, Activate empowers your organization to implement these plans in the most advantageous manner.
Scenario: A beverage company recognizes a rising trend in health drinks. They Activate by partnering up with popular fitness influencers and launching targeted marketing campaigns with great success.
Practical Applications and Case Studies
Provoke is full of real-life case studies and stories that show how leaders across various industries have successfully used the book’s methods.
These narratives provide far more than just business inspiration.
They take the guesswork out of how you can apply the five models of provocation in your own business.
In the case studies, you’ll read about organizations of all sizes, from small startups to multinational corporations, highlighting the models’ versatility and effectiveness in different business contexts.
These stories showcase successful applications while drawing attention to the oft-times significant challenges and learnings that took place along the way.
Comparison with Other Business Strategy Publications
It seems like every other week, a new and “revolutionary” business strategy book appears on the market. If you’re like most executives, with an already overbooked schedule, there’s only so much time you can devote to reading.
So, why consider Provoke as your next read?
Compared to other books in its class, Provoke steps out of the crowd with its unique focus on welcoming impermanence and actively driving positive change.
Many traditional strategy books focus on risk mitigation while maintaining the status quo. Such volumes often entail detailed analytical forecasting, relying heavily on past data and trends to predict the future.
This method, while systematic, tends to be reactive, keeping businesses in a relatively “safe” bubble of predictability.
Contrast this with Provoke, which encourages leaders to shift into active engagement mode, go beyond their comfort zones, and take bold, proactive steps.
This approach contrasts sharply with all those other books, the ones that prioritize steady, safe, incremental steps.
By championing a more dynamic and forward-thinking line of action, Provoke awakens in you a fresh perspective in the field of business strategy.
In this respect, the book distinguishes itself as a steadfast guide for modern leaders facing today’s dizzyingly fast business environments.
Reviewer’s Personal Reflections
As someone active in the world of business innovation over the past few decades, I found Provoke to be a truly resonant and practical book.
Its emphasis on moving from “if” to “when,” together with the other genius steps the authors provide, aligns perfectly with the most successful companies I’ve observed and worked with throughout various industries.
Provoke’s blend of strategy-oriented ideas and real-world applications mirrors my own experiences in shaping strategic communication and facilitating innovation.
Who Should Read This Book?
Provoke is essential reading for business leaders, strategists, and innovators across various sectors.
The book is all the more valuable for those working in industries marked by rapid fluctuations and unpredictability.
For instance, tech company executives will find the book’s insights crucial in dealing with the myriad changes in their sector, especially since the cascade of AI-related solutions first showed up in late 2022.
CEOs and strategists in the renewable energy industry, where technological and regulatory landscapes shift frequently, can use the book’s frameworks to stay ahead of the curve.
As well, entrepreneurs launching and nurturing start-ups will find Provoke’s models invaluable for developing their abilities to stay both agile and supple in their respective markets.
The book’s strategies are especially beneficial in scenarios involving sudden technological disruptions, market shifts, and organizational restructuring, offering readers a blueprint for confidently proactive, visionary leadership.
“Those who cannot remember the past are destined to repeat it...The problem is that most people seem to take it just a little too far, assuming that the past provides rock-solid guideposts about what the future holds, what is possible and what is not. Holding onto the past is one reason why we forget our inductive roots – and why we fail to provoke.”
Change.
Over 89% of the companies that were proud Fortune 500 members in 1955 have now disappeared from the list.
The vast majority have either gone bankrupt, merged, or been acquired by other companies.
This startling fact underscores a critical truth in today’s business world: the only constant is change, and the pace is clearly accelerating.
Today’s business leaders find themselves standing at the edge of change, peering into an abyss of the unknown.
This is the reality into which Geoff Tuff and Steven Goldbach invite their readers in their bestselling book Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws.
Between these two covers, they paint a vivid picture of today’s business landscape as an ever-evolving, more-often-than-not chaotic realm, where traditional strategies are fast becoming obsolete.
Tuff, a principal at Deloitte, has a background in sustainability, innovation, and strategy, with a focus on helping clients grow and succeed in nontraditional ways.
Goldbach, also a principal at Deloitte and the firm’s chief strategy officer, specializes in transforming organizations and their industries in the face of risk.
Without doubt, the most successful leaders are those who can pivot from asking “if” to deciding “when.” This subtle yet profound shift can decide the difference between thriving and merely surviving.
Recognizing the very moments when possibilities turn into probabilities marks the essence of strategic foresight in leadership.
With decades of experience at Deloitte, guiding businesses through some of the toughest transformational challenges, Tuff and Goldbach offer far more than a few hundred pages of insights.
They’re urging leaders to actually look forward to and embrace ambiguity, as a way to provoke change rather than merely react to it.
And they accomplish this by sharing with us a blueprint for crossing even the darkest forests of market ups and downs, with agility and foresight.
In an era where certainty is a luxury, the art of leadership lies in turning uncertainty into a strategic advantage.
A Quick Overview
The approach that Tuff and Goldbach bring to life in the book is anchored in the critical shift from “if” to “when.” This one deceptively-simple shift encourages leaders to anticipate and shape future trends, and to stop reacting to them.
The authors also introduce five groundbreaking models of provocation: Envision, Position, Drive, Adapt, and Activate.
Each one of these models is a stepping stone towards reinventing your organization’s strategies, giving you the power to not just roll with the punches as they arrive, but to start moving out of the corner and taking the lead.
These models synergistically make up a framework for leaders of all kinds to rethink their approaches to market shifts, innovation, and strategic planning.
A Closer Look at the Five Models
The five models of provocation you’ll discover in Provoke are demystified via fascinating, real-world examples, showing how they can be applied in varied business contexts.
The Envision model emphasizes the importance of forecasting and preparing to take on multiple future scenarios.
Scenario: Let’s say that a tech company predicts a surge in remote work. Using the Envision model, they quickly develop a range of future scenarios, from moderate to extensive remote work trends, preparing likely roadmaps for each.
Position encourages businesses to align themselves in the best possible ways, in anticipation of each of these futures.
Scenario: During a series of JTBD interviews, a retail chain anticipates a shift towards eco-friendly products. The Position model gets them aligning their product lines and marketing content to appeal to environmentally conscious consumers.
Drive focuses on taking direct action to influence and bring about the most positive outcomes.
Scenario: While conducting market research, a pharmaceutical company identifies an underserved gap in affordable healthcare. They drive change by investing in low-cost drug development, influencing the healthcare landscape, much to the benefit of the company as well as its thousands of clients.
Adapt underscores the need to stay flexible and responsive throughout whatever conditions and situations arise.
Scenario: An automotive manufacturer faces unexpected supply chain disruptions just weeks away. Using Adapt, they quickly shift to alternative suppliers and materials, maintaining a steady production and delivery flow.
Lastly, Activate empowers your organization to implement these plans in the most advantageous manner.
Scenario: A beverage company recognizes a rising trend in health drinks. They Activate by partnering up with popular fitness influencers and launching targeted marketing campaigns with great success.
Practical Applications and Case Studies
Provoke is full of real-life case studies and stories that show how leaders across various industries have successfully used the book’s methods.
These narratives provide far more than just business inspiration.
They take the guesswork out of how you can apply the five models of provocation in your own business.
In the case studies, you’ll read about organizations of all sizes, from small startups to multinational corporations, highlighting the models’ versatility and effectiveness in different business contexts.
These stories showcase successful applications while drawing attention to the oft-times significant challenges and learnings that took place along the way.
Comparison with Other Business Strategy Publications
It seems like every other week, a new and “revolutionary” business strategy book appears on the market. If you’re like most executives, with an already overbooked schedule, there’s only so much time you can devote to reading.
So, why consider Provoke as your next read?
Compared to other books in its class, Provoke steps out of the crowd with its unique focus on welcoming impermanence and actively driving positive change.
Many traditional strategy books focus on risk mitigation while maintaining the status quo. Such volumes often entail detailed analytical forecasting, relying heavily on past data and trends to predict the future.
This method, while systematic, tends to be reactive, keeping businesses in a relatively “safe” bubble of predictability.
Contrast this with Provoke, which encourages leaders to shift into active engagement mode, go beyond their comfort zones, and take bold, proactive steps.
This approach contrasts sharply with all those other books, the ones that prioritize steady, safe, incremental steps.
By championing a more dynamic and forward-thinking line of action, Provoke awakens in you a fresh perspective in the field of business strategy.
In this respect, the book distinguishes itself as a steadfast guide for modern leaders facing today’s dizzyingly fast business environments.
Reviewer’s Personal Reflections
As someone active in the world of business innovation over the past few decades, I found Provoke to be a truly resonant and practical book.
Its emphasis on moving from “if” to “when,” together with the other genius steps the authors provide, aligns perfectly with the most successful companies I’ve observed and worked with throughout various industries.
Provoke’s blend of strategy-oriented ideas and real-world applications mirrors my own experiences in shaping strategic communication and facilitating innovation.
Who Should Read This Book?
Provoke is essential reading for business leaders, strategists, and innovators across various sectors.
The book is all the more valuable for those working in industries marked by rapid fluctuations and unpredictability.
For instance, tech company executives will find the book’s insights crucial in dealing with the myriad changes in their sector, especially since the cascade of AI-related solutions first showed up in late 2022.
CEOs and strategists in the renewable energy industry, where technological and regulatory landscapes shift frequently, can use the book’s frameworks to stay ahead of the curve.
As well, entrepreneurs launching and nurturing start-ups will find Provoke’s models invaluable for developing their abilities to stay both agile and supple in their respective markets.
The book’s strategies are especially beneficial in scenarios involving sudden technological disruptions, market shifts, and organizational restructuring, offering readers a blueprint for confidently proactive, visionary leadership.
“Those who cannot remember the past are destined to repeat it...The problem is that most people seem to take it just a little too far, assuming that the past provides rock-solid guideposts about what the future holds, what is possible and what is not. Holding onto the past is one reason why we forget our inductive roots – and why we fail to provoke.”
David Fredh
November 27, 2021
A great example showing the work that is needed to pass the "if phase" and the hesitation of moving towards the change itself, which is the "when phase". This is kind of the "tipping point" or "Crossing the chasm" of organizations and the importance of getting the team involved, onboard but also part of the change you want to see. Amazing examples in the end that really show this perspective in practice.
Jaime
April 23, 2022
I must admit that the book's title, "Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws" intrigued me to read it. This business strategic book by well-known strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach focuses on the plight of leaders tentative approach or denial of trends. They target the erroneous passive approach in favor of the assertive one. They draw on principles from business and behavioral best practices and their own strategic approach.
The co-authors hone in on behavior that tends to fool, restrain and/or distort decision-making. A targeted focus on the 'phase change' segues into the act of provocation. I was impressed about the necessity of being a provocateurs who overcome fears and trepidation.
This handbook is for leaders and aspiring leaders and a call to action. It lays out interesting scenarios and reasons for action or inaction. There is a detailed explanation of the principles of provocation: envisioning, positioning, drive, adaptation, and activation. There are also many examples for aspiring leaders to learn to overcome and conquer those weaknesses that prevent one from action and keeping one from unique opportunities.
The book ends with the profiles of several master provocateurs who have mastered the practice of provocation while meeting different process challenges, bureaucratic delays, and unforeseen setbacks. These revealing takes were inspirational and instructional. This is an excellent business leaderhsip book.
The co-authors hone in on behavior that tends to fool, restrain and/or distort decision-making. A targeted focus on the 'phase change' segues into the act of provocation. I was impressed about the necessity of being a provocateurs who overcome fears and trepidation.
This handbook is for leaders and aspiring leaders and a call to action. It lays out interesting scenarios and reasons for action or inaction. There is a detailed explanation of the principles of provocation: envisioning, positioning, drive, adaptation, and activation. There are also many examples for aspiring leaders to learn to overcome and conquer those weaknesses that prevent one from action and keeping one from unique opportunities.
The book ends with the profiles of several master provocateurs who have mastered the practice of provocation while meeting different process challenges, bureaucratic delays, and unforeseen setbacks. These revealing takes were inspirational and instructional. This is an excellent business leaderhsip book.
Displaying 1 - 5 of 5 reviews
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