While men in New York are standing and drinking their first coffee of the day, architects in Berlin are hard at work on their competition entires, medical staff in Mumbai are developing a nationwide care project and a designer in Tokyo is drawing the new new lines of the next sport coup in a plain, functional building: The world of strellson never sleeps. Attracted to metropolitan city streets as well as to the north face of a mountain massif, these men are united in a common goal – their quest for absolute quality.