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Most Lamborghini Revuelto buyers new to the brand, thanks to its endangered V12 engine

The Revuelto is sold out globally until 2026, but it seems buyers are more drawn to the V12 engine than the hybrid powertrain.

Susannah Guthrie

11:3005 December 2023

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More than half of the customers purchasing Lamborghini's all-new plug-in hybrid model, the 2024 Lamborghini Revuelto, will be first-time buyers of the Italian supercar brand 鈥 but this has less to do with its hybrid system than its naturally-aspirated V12, Lamborghini says.

Francesco Scardaoni, Regional Director of Lamborghini in Asia Pacific, said the brand expects "60 per cent new buyers for the Revuelto", with the model sold out until 2026 despite its near-million-dollar price tag.

"We have a lot of new buyers and the reason why is because we are one of the few automakers keeping the V12 engine alive on a super sports car," Mr Scardaoni told Drive at the model's recent local debut in Melbourne.

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"We have a lot of super sports car enthusiasts and they are so keen to keep the V12 engine because of the sound, because of the power and torque distribution, because of the emotion. As of today, if you want to buy a V12 hybrid super sport car [not many brands offer a V12]."

Priced from $987,000 before on-road costs in Australia, the Revuelto combines a 6.5-litre naturally-aspirated V12 engine with three electric motors and a 3.8kWh battery to achieve a claimed 0-100km/h sprint time of just 2.5 seconds.

The system's combined power output is rated at 746kW, but the car aims to be a "greener" successor to the Aventador, with Lamborghini estimating the Revuelto has cut emissions by 30 per cent compared to its predecessor.

It's still a fair way off a hybrid Toyota Camry, however, with WLTP testing rating the Revuelto's CO2 emissions at 320g/km. For reference, the Aventador S averages 460g/km 鈥 but a Porsche 911 Turbo S is rated at about 270g/km.

"We are facing more and more stricter regulations in terms of CO2 emissions around the world. It's not easy to have a V12 naturally-aspirated engine," Mr Scardaoni said.

"The investment on the [Revuelto] engine was huge 鈥 to completely redesign a new engine that could fit the new regulations."

The battery only allows for "less than 20km" of all-electric driving range, Mr Scardaoni said, but was designed so that the battery can be charged via the engine, without needing owners to ever have to plug it in.

"The way the hybrid powertrain is designed with the size of the battery and size of the engine is designed to have the battery always charged. You go around the block and the engine charges up the battery," Mr Scardaoni explained.

The first Revueltos will begin appearing on local roads in the second half of 2024, with Mr Scardaoni revealing the model had proven more successful "than what we thought", with Lamborghini now taking Australian orders for 2026 deliveries.

"We really got overwhelmed by order and pre-orders," Mr Scardaoni told media, adding that many buyers had purchased the car without the opportunity to see it in the metal.

"We have customers flying [to Melbourne] today to see the car, not many got the chance to see the car for real and when buying those kinds of cars they want to see the car in the flesh," he explained.

"This is the first time we're having a really big event like this with 400 guests coming tonight flying from all over Australia... but also from New Zealand.

"We believe we will have additional orders today as soon as they see the car for real. We don't disclose the numbers but we got really overwhelmed with feedback."

Mr Scardaoni said the Revuelto was inspiring a similar phenomenon to the Lamborghini Urus 鈥 the brand's first-ever SUV, which launched in 2018.

"More than 70 per cent of Urus buyers were new to the brand, we expect 60 per cent new buyers [for the Revuelto], plus a lot more female buyers coming from the Urus. [Our] overall percentage of female buyers has rolled up to 11 per cent," Mr Scardaoni said.

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Susannah Guthrie

Consumer Editor

Susannah Guthrie has been a journalist for over a decade, covering everything from world news to fashion, entertainment, health and now cars. Having previously worked across titles like The New Daily, Elle, Harper's Bazaar, People Magazine and Cosmopolitan, Susannah now relishes testing family cars with the help of her husband and three-year-old son.

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Most Lamborghini Revuelto buyers new to the brand, thanks to its endangered V12 engine