With China to shortly become the largest economy on the planet, followed by the US which in turn will be closely followed by India ; this is going to be a trend that we shall soon see becoming the norm. Already, thanks to Beijing’s high taxation on luxury goods; one of the biggest shoppers of luxury are Chinese travellers on their foreign trips. However the nation which has just been told that it has a million millionaires finds itself being courted by high end retailers all the same.
World renowned for creating the “A Diamond is Forever” slogan, De Beers brings over 120 years of peerless diamond expertise and passion to China. The new store features some of De Beers’ most beautiful and important collections, including stunning solitaires, timeless classics and unique High Jewellery creations.
The highlight at the opening of the De Beers store was, naturally, the exquisite diamond jewellery creations, showcased by internationally renowned models Du Juan and Emma Pei. In celebration, a stunning new addition to the Talisman Collection was also unveiled today at the De Beers Shin Kong Place store – a one-of-a kind Pink Talisman Medal specially designed to mark the launch of De Beers in China. This exceptional creation embodies the spirit and enchantment of diamonds, both rough and polished, and re-interprets the legends of diamonds into a feminine, contemporary piece. The unique Pink Talisman Medal features an extremely rare pink rough diamond at its centre, stunning white rose-cut diamonds and an enchanting mix of white and fancy pink polished round-brilliant cut diamonds, all set in pink gold using the exclusive De Beers poinçon setting.
A selection of rare, exceptional loose diamonds were also on display, showcasing De Beers’ expertise in diamond selection, including an exquisite 8.88 carat round-brilliant, a 16.54 carat fancy yellow oval, a 3.09 fancy intense green oval, a 1.06 fancy vivid pink cushion and an incredibly rare 1.23 fancy red diamond.