Tiffany Adds Jewel-Toned Cafe to Flagship Fifth Avenue Store

It’s Holly Golightly’s dream come true: Tiffany & Co.’s flagship Fifth Avenue store is opening a cafe this week where one can breakfast (and lunch) at Tiffany’s. Blue Box Cafe springs open this Friday, November 10 with American food and tea service in a room dripping in Tiffany blue, Vanity Fair reports.

It’s the first restaurant for the 180-year-old luxury jeweler, and the prices and setting befit the opulence Tiffany peddles. Breakfast and lunch are set at $29 and $39 respectively, offering two courses at each. Breakfast includes croissant, fruit, and a choice of dishes like truffle eggs and avocado toast, while lunch is an appetizer such as mushroom soup and entree such as a chicken BLT sandwich. Tea service for $49 is likely the superlative way to experience the splendor, with a selection of teas and lots of pastries and sweets. The full menu, which will change with the seasons, is below.

As for the space, it’s a Tiffany box come to life. Tiffany chief artistic officer Reed Krakoff is the force behind the design, which is covered in the brand’s trademark blue from the slipcovers on the chairs to the paint on the walls. Wall decorations are Tiffany window displays in miniature, filled with chrome figurines, diamonds, and homewares.

“Design of the space began from the idea of immersion in Tiffany—not only the feeling of being inside a blue box, but surrounded by Tiffany hospitality,” vice president creative director Richard Moore told VF.

This will be Tiffany’s first foray into food, and it’s part of a larger, nationwide trend. Retail restaurants are on the rise as a way to entice shoppers back into stores. Here in NYC, another new addition is El Rey Annex in Todd Snyder’s flagship store, and 10 Corso Como will open a store and restaurant in South Street Seaport next year.

Blue Box will follow regular store hours of 10 a.m. to 7 p.m. Monday through Saturday and 12 p.m. to 6 p.m. on Sunday.

• With New Café, Tiffany & Co. Realizes the Promise of Breakfast at Tiffany’s [Vanity Fair]