What Is Your Shining Star and Personal Brand?
– Musings of Dr. Jamie C. Hsu, 7.4.2017
Ever wonder what people think of you? Do they come up with similar adjectives to describe you? Does that description match your own expectations? If you don’t know the answers, it is time to think about developing and building your personal brand. A well developed and articulated brand (distinctive competence) is essential for every stage of your career — from job-seeking to promotion to a new career.
Please take a look at the chart to understand the steps in establishing your personal brand.
At the bottom of the pyramid are the basic resources you have as building blocks. This includes your health, stamina, mental sharpness, and education.
From such resources, you will develop capabilities to think analytically, conduct logical analysis, and perform various tasks such as accounting, engineering calculation, design, or computer coding.
When you know how to integrate and apply these capabilities across disciplines to solve problems and create solutions, then you have competencies, such as product development, marketing, customer relations, internal medicine, etc.
If your competence is unique and better than the peers in your professional group, then you possess distinctive competence. People will seek your expertise and recognize you as the shining star.
Many graduates and job-seekers make the mistake of touting their capabilities, not their distinctive competence, in their resumes and self-promotions. Please be sure you understand the difference and make certain people recognize your brand.
你的個人品牌和明星特質
-作者 許俊宸博士
-中譯 薛乃綺
是否曾想過別人對你的看法？他們用什麼樣的方式來形容你呢？那個描述是否符合你對自己的期待？如果你不知道答案，那就该去思考如何開發及建置一個屬於你自己的個人品牌了。一個良好且能清楚表達意涵的品牌(與眾不同的魅力)，對個人在職場生涯的每個階段，從求職、推銷自己、到找到新工作，是至關重要的。
請先看看附件的圖片，了解建立個人品牌的步驟有哪些。
资歷： 在金字塔的底部是代表你個人擁有的基本資源；包括了你的健康、體力、靈敏度以及你的教育和经验。
能力：從這些基本資源，你將以此展開你的思考力、邏輯分析力、對於各種工作的執行力；如會計、工程計算、設計、甚至是電腦程式設計等。
專长：當你知道如何跨領域進行整合及應用這些能力解決問題或創造解決方案時，那就代表你已經能勝任某個領域的特定職能，像是產品開發、行銷、客戶關係、內科藥物等。
特色：如果你相比於同行更加獨一無二時，這表示你具備了獨特的職能。人們會尋求你的專業知識、認定你是這個領域的明星。
許多畢業生以及求職者在履歷或自我介紹時，經常都只是表達自己有什麼能力、会做些什麽事， 而没有強調自己有哪些獨特的職能和特别的强项。請確定你能分清楚這兩者的差別，並且讓他人能意識到你獨特的品牌，欣赏你的明星特質。
